Historical and Contemporary Romance Author

Browsing Category : Promotion

WTF Wednesday: The Only Honest Reviews Cost the Reviewer Money


Yes, yes, I know it’s only Monday. But sometimes, WTF Wednesday comes early. Think of it as like Christmas in July :). This week’s early WTF Wednesday is brought to you by the FTC (Federal Trade Commission). By now, you’ve probably heard about this strange new set of guidelines, which basically requires bloggers who review books they have received for…

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What Influences Book-Buying Decisions


One of the most persistent and pesky questions that authors and publishers deal with is what sorts of promotion are most effective for getting a book into readers’ hands. This is especially true now, as the whole world of advertising is changing so dramatically with the rise of the Internet and social networking sites like Twitter and Facebook. Because of…

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